As a general dentist, do you usually have to refer patients elsewhere for orthodontics or specialist treatments? If so, you could be damaging your reputation, losing trust in your community and creating a poor patient experience that drives them into your competitor’s chair.
That might sound dramatic, but I’ve seen it happen, way too often.
Given the choice between a general dentist who will send the patient from pillar to post for Orthodontic treatment, compared to the dentist who can provide treatment at the practice that they already know and trust, it’s an easy choice for patients.
Offering Orthodontics improves patient experiences. And that improved experience is likely to result in more inbound referrals, too.
In a country where there’s 1200 new dentists graduating each year, with only 550 dentists retiring in the same period, adding Orthodontics is also a fantastic way to stand out from this rising competition.
In fact, given that so many graduates are learning Orthodontics before they even set up shop, I believe it’s going to be an essential skill set for all dentists who want to survive in 2020 and beyond.
My question to you, is…
What is the #1 thing that stops you from offering orthodontics yourself?
Most dentist’s ultimate goal is to generate more revenue from existing clients and not lose existing ones to someone who can offer them more services or to an outside specialist orthodontist.
But, when I ask most dentists who do not incorporate orthodontics in their practice why… they always have the same 4 fears:
- IT WILL COST TOO MUCH TIME AND MONEY
- I DON’T HAVE ENOUGH KNOWLEDGE AND TRAINING
- I’M NOT CONFIDENT ENOUGH
- I’M WORRIED ABOUT GETTING A HARD TIME FROM OTHER ORTHODONTISTS
After helping over 700 general dentists to master Orthodontics over the past 27 years, I have come up with 7 Steps to Implement Orthodontics in Your General Practice in order to achieve the greatness you’ve always hoped for.
Many orthodontists would refuse to share this information with you, but I believe every dentist has the right to know how to improve the quality of affordable services they can offer patients to retain more clients and build success.
Over the next few weeks, I will go through each step in a series of regular blog posts which will help you break through the roadblocks to becoming a highly skilled, well paid dentist performing orthodontics , starting with #1 right now.
Step #1. Training and knowledge in diagnosis and clinical treatment
Knowledge is the power of orthodontics—the technical skills are easier than doing a Class 1 occlusal filling.
Most orthodontic programmes are typical university courses where a lot of time is spent on self learning and the understanding of research.
After the hard slog of a university course and investments of thousands of dollars, Orthodontic specialists on average have 2 to 3 years of further postgraduate training to face.
With the appropriate training of excellent lectures, providing the doctor with the best and most relevant reading material and the most practical assignments –orthodontic learning through a well structured programme designed by a specialist orthodontist can actually provide far more practical day to day knowledge for excellent patient care than a traditional university programme.
It is essential that training covers sound diagnostic principles and step by step treatment planning –including risk analysis.
There is no substitute for proper training –but training needs to be practical and relevant to excellent patient care and outcomes.
This is why we offer a framework of courses for general dentists and dental practitioners to undertake, develop and extend their orthodontic education and knowledge.
The OrthoEd Institute offers a complete combination of the skill sets and components needed to implement orthodontics in to your practice with confidence, while having full support from the institute team.
If you would like to talk to us further about our training courses, click here now to set up a one on one Discovery Session call. We can have a chat and answer any questions you might have about getting started.